Montreal is set to welcome the first-ever MAXIM event during the Grand Prix Weekend.

This long-anticipated event will be the hottest party in Montreal on Saturday, June 18th, 2022, at the prestigious Windsor Station located at 1160 Avenue des Canadiens-de-Montréal.

For the occasion, 5 influencers lent themselves to the game, dressed in local designers, in turn, to come and parade on the Place des Festivals at the Festival Mode + Design. And I did have the chance to be one of the Editorial photographers for this mandate.

This campaign is made for Pascal Labelle to show his new accessories collection for Christmas. We try to mix our Western Christmas Tradition events with the alternative sub-culture of Montreal. We collaborate with several well-known models and artists to make this gallery happen.